British label coast shop is renowned for reworked transitional pieces that exude style. The brand designs elegant dresses and tops that are a wardrobe essential for the fashion-forward woman. The brand’s printed shirts and blouses can give your work wardrobe a stylish update while Coast skirts, maxi dresses, and floor-sweeping gowns are perfect for special occasions. Add a cropped or tailored jacket to the mix to complete your look.
Coast is owned by Boohoo Group, which owns 13 unique brands including Burton, Dorothy Perkins, Oasis, Pretty Little Thing, and Nasty Gal. It is the older sister brand to fast-fashion retailer Boohoo, which caters to a younger target market and offers a more premium range of clothing.
Coastal Collective: A trendy boutique that offers a mix of coastal and bohemian-inspired clothing, accessories, and home accents
The company’s main suppliers are located in Asia, which is a source of concern given that it’s hard to know what working conditions are like at these factories. The brand also uses a large proportion of natural fabrics that are not organic or fair trade, as well as some synthetic and regenerated fibres. It has a sustainable collection called Ready for the Future, but it’s unclear if this is more than just greenwashing.
The brand has a strict Code of Conduct, but it’s hard to see how the company can meet its targets when it only sources animal skins and down from accredited suppliers that don’t always meet those standards. It’s not clear what alternatives would be cost-effective, but it should explore options that are better for people and the planet.